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Collection: California Tobacco Control Web Archive
Description: Social media driven site to generate voting for Proposition 29 : The California Cancer Research Act and sharing of the video on the site.
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Subject: CCRA, ballot measures, tobacco tax, Prop 29, social media, video sharing
Creator: Californians for a Cure
Coverage: California
Collector: UCSF Industry Documents Digital Library
Collection: California Tobacco Control Web Archive
Description: Main campaign website for the June 2012 California Cancer Research Act which qualified for California's next statewide ballot after its supporting coalition submitted over 600,000 voter signatures for verification in June 2010. If passed, the CCRA will provide more than $500 million a year to find new ways to detect, treat, prevent, and cure cancer and other tobacco-related illnesses. The coalition is led by the American Cancer Society, American Lung Association in California, American Heart Association, Campaign for Tobacco Free Kids, Stand Up To Cancer, and Livestrong. Site includes videos and media from cancer survivors, text of the full initiative, ways to donate and advocate, and campaign news. Site taken down sometime in December 2012
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Subject: cancer, tobacco tax, ballot measures, Lance Armstrong, Don Perata, cessation, cancer research, tobacco-related disease, Prop 29, CCRA
Creator: Californians for a Cure
Publisher: Californians for a Cure
Coverage: California
Tag: marketing, cessation, tobacco tax, CCRA, cancer, youth, tobacco related disease, ballot measures
Collector: UCSF Industry Documents Digital Library
Collection: Tobacco Industry Web Archive
Description: Outlines the goals of the California Cancer Research Act, slated for the 2012 California State ballot. Latest news, feeds and campaign videos.
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Subject: tobacco control policy; ballot measures; California; tobacco tax; legislation
Creator: Californians for a Cure
Coverage: California
Collector: UCSF Industry Documents Digital Library
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