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Description: In May 2020, five destination marketing organizations (DMOs) in Northwest B.C. joined together to develop a shared regional marketing strategy to help their tourism stakeholders weather the first summer with COVID-19 restrictions in place. Tourism Prince Rupert, Tourism Smithers, Kermodei Tourism (Terrace), Tourism Kitimat and Nisga’a Tourism created a Northwest B.C. shared marketing campaign to complement their regular marketing activities.
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Subject: Tourism Prince Rupert, Tourism Smithers, Kermodei Tourism, Tourism Kitimat, Northern Development Initiative Trust, Marlow, Ceilidh, Nisga'a Nation
Group: Transportation, Travel, & Tourism
Creator: Northern Development Initiative Trust
Publisher: Northern Development Initiative Trust
Coverage: British Columbia--Prince Rupert, British Columbia--Smithers , British Columbia--Terrace, British Columbia--Kitimat, British Columbia--Nass Valley
Format: Website content, Video recording
Date: 2021-12-17
Extent: 1:47
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