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Fales Library: AdRespect

Collected by: New York University

Archived since: Feb, 2016

Description:

Michael Wilke has researched and documented the marketing of lesbian, gay, bisexual, and transgender (LGBT) themed advertisements as a business journalist and nonprofit leader since 1992. Wilke is the founding executive director of the Commercial Closet Association, which began in New York City in May 2001. The Commercial Closet Association, now renamed AdRespect, continues its mission to promote advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.

Subject:   Society & Culture

Creator:   Michael Wilke

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Title: AdRespect

URL: http://www.adrespect.org/

Description: AdRespect was founed by Michael Wilke in 1996, initially known as the Commercial Closet Association. The website is a database of thousands of print and video advertising related to the gender identity and sexual orientation, dating back to 1917 from all over the world. AdRespect rates the majority of advertisement with a score based on the inclusiveness and respectfulness of the advertisement toward the LGBTQIA+ community. Advertisements directed toward LGBTQIA+ audiences are intentionally not rated. The website also includes best practices for ad creators. The website underwent a major redesign in 2023.

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