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Description: Website of the Coca-Cola company that showcases the brand, history of the brand, innovation, supplier diversity and sustainability, corporate social responsibility programs such as 5by20 and bringing water to developing countries. History of marketing and advertising as well as social media presence.
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Subject: company website, corporate social responsibility, innovation, sustainability, business practices, sugary beverage, advertisment, marketing, investor relations, annual report
Creator: Coca-Cola
Collector: UCSF Industry Documents Library
Description: PR video that showcases the group of Millennial employees that serve as 'change agents' for senior leadership and kickstarters for innovation and cultural change at The Coca-Cola Company
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Subject: public relations, millennials, change agents, corporate social responsibility, sustainability
Creator: Coca-Cola
Collector: UCSF Industry Documents Library
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