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Description: Patricia Kayaga compared the narratives created and shared through the social media posts of the Kenya Tourism Board and the Tanzanian Tourism Board during the first 6 1/2 months of the pandemic. Her research illustrated the cohesion between National approaches to the pandemic and messaging but also highlighted the need for an more integrated and concentrated approach by the TTB when compared to the efforts of the KTB.
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Subject: Kenya Tourism Board, Vancouver Island University, Social Media , Vancouver Island University | Recreation and Tourism Management, World Leisure Centre of Excellence, Kayaga, Patricia Saul, Tanzania Tourist Board
Group: COVID-19 Research, Transportation, Travel, & Tourism
Creator: Kayaga, Patricia Saul
Publisher: Weighill, Aggie
Format: Video recording
Date: 2021-06-30
Extent: 31:49
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